Business Advice

Becoming member of a freight network enhances your brand recognition

Due to the structural changes in the logistics industry, freight forwarders need more visibility in their supply chain. Shipment visibility refers to knowing exactly where the products are all the time without exception. Freight shipping companies who are not responsive to the trend are not likely to increase their market share. The matter of fact is that forwarding agents face a great number of challenges, some of the most important ones being the economic unpredictability and the necessity to comply with regulations, not to mention the difficulty of building an international brand. Taking into consideration the multiple changes in the transportation sector, it is important to make efforts to gain visibility in this ever changing market. More precisely, it is essential to focus your attention on promoting your business. As long as you get clients’ attention, you can be sure that you will raise capital. The simplest way to increase the visibility of your brand is to join an exclusive network of freight forwarders.

Explaining what a global brand is

As the name clearly suggest, a global brand is a label that is recognised throughout the world. When starting out in the logistics network, your goal is to increase growth and implicitly reach international markets. However, this is not possible if you do not have a brand identity, in other words if clients do not perceive you. What you have to do is understand what multinational transport companies are doing and what is your competitive advantage. Worldwide transport companies improve customer retention by offering speedy services and providing expertise in key industries. However, it must be noted that successful shipping companies have their fair share in markets. If you want to have a chance at winning business, you need to build a reputation in target markets.

How a network of freight forwarders can help you become successful  

With the support of dedicated partners you will be able to compete with multinational transport companies and implicitly win over new business. Building awareness has never been easier thanks to cargo alliances. What partners do is help you meet your goals, namely to become acknowledged as a trusted leader in the transport industry. You have reliable agents in virtually any market, so you will be able to distribute goods overseas. The great thing is that you do not even have to determine whether or not you can live up to your promise. All you have to do is exchange shipments with your partners. Going at it alone is one of the biggest mistakes that you can do as not every freight forwarder can be trusted. On the other hand, networks carefully pick members and it is certain that they are reputable. The point is that having partners by your side is vital and that a system of connection will only benefit your freight shipping company.

Think about the future

Now that you know what you need in order to build an international brand, it is time to discuss about the future. Contrary to popular belief, your job does not end with joining a cargo alliance. On the contrary, increasing sales is realised in time and you have to make efforts as well. Cooperation is at the basis of networks of this kind, which means that you will have to give something in return. With regards to your brand’s future, it is important to work more on improving customer relationships. By doing this, clients will surely be happy. And a last idea: think about integrating technology into your business.