Business Advice

Expert tips for a successful exhibition


For a business owner it is exhausting to run a stand at an exhibition, because there are many things to be done. But if you find yourself in this situation, you should know that there are many options you can take advantage of. If you want to achieve your goals with the help of this exhibition, then you should focus on promoting it on social media, because in this way you can be sure that you will reach to a great number of possible visitors. You may already know how to handle the marketing campaign for Facebook pages, blogs, Twitter feeds and other social media platforms, but you may have missed from view to pay attention to Exhibition Staff. You want to enjoy this event, and in case you try to do all the tasks by yourself, you will not be able to do it. So, you should ask for help, because there are multiple promotional agencies that can offer you exhibition staff to promote your company and products in a professional way.

You should not do it alone

The first thing you should know is that this event is a full time job, and neither you, nor your employees will be able to handle this in a professional way. And you cannot afford to have no one present at the stand, during the event, because you do not know when possible clients and partners might arrive. Even if your stand is unattended for only 5 minutes, this will negatively influence your investment and you will not be able to make money. Therefore, you should talk with experts, and hire a team that is present at the stand during the event. They have to be properly trained to know all the required details about your business and services. Make sure you hire promotional staff that has worked in the industry before.

How to organise your stand

You should know that the display of the stand is crucial, because its look will attract the right customers. You might have some ideas on how you would like to organise it, but this does not mean that it is the best way to do it. Therefore, you should ask the advice of a professional firm, because they will help you design it in such a way to achieve great impact on visitors. With a few months before the event, you can visit some exhibitions, and see how other companies organise their stands. It is important to be no clutter on the stand and around it. So make sure that there are not half-drunk cups of coffee or tea left there, snacks or newspapers. Make sure you have a centre of interest on the stand, because it is important people to see the product you are focusing on. Make sure you exhibit only the essential parts of your company, because if you bring too much information, people will not know on which to focus. Also, you should make sure you choose a theme for your stand, because in this way you will create the image of a unique brand.