Small Business Ideas

How to create packages that attract customers

If you have been in the business game for some time, then you already know how important packaging is. No matter the product that is sold, the packaging is important as it protects the product and it grabs the attention of the customer. Many will tell you the exact opposite. These people will argue that customers order everything online and that they don’t really care about the paper in which they are wrapped. But that’s not true. People do care about such things and if you don’t focus your attention on packaging, you’ll only lose. Use the following tips and make packages that attract customers.

Offer small gifts

What’s inside the package matters as well. Some companies have come up with something ingenious. They include small gifts, like theatre tickets, inside the box. If you want to have a busy business, this is what you should be doing too. You don’t have to offer extravagant freebies. However, something like a discount offer is welcomed. The main idea is that inserts are recommendable and it’s not the price that counts but the intention.

Make use of stickers

Until now, it should be clear that you can’t send products in ordinary wrapping or boxes. Well, you can but you won’t be making a good impression. The package needs to be very noticeable. Do you know what can make your package noticeable? Stickers. As strange as it may sound, stickers can transform your plain product into stand-out ones. They are cool and you should be using them in your business. If you’re running a start-up, then invest in stickers for occasions. You know; as the ones used in crafting. They don’t cost an arm and a leg and they aren’t difficult to apply.

Tie a bow with ribbon

The package represents the connection with the customer. People come to you to buy things for their friends or loved ones. Wouldn’t it be nice for you to make their lives easier? Don’t send people off on their way that easily. Package the purchase and tie it with a ribbon. A ribbon will add a nice touch. As a matter of fact, the person receiving the gist will be so impressed with the wrapping that they won’t even stop to think about what’s inside, at least not for the time being. The online marketplace for ribbons is huge, so the chances of you finding rolls of ribbon at competitive prices are extremely high. Order a bunch or rolls. The last thing you want is to be out of ribbon.