Unhealthy weight has been a serious problem for people for a long time. Fortunately, modern people are becoming more aware of the health problems created by the fact that they are overweight and by the unhealthy lifestyles that they lead. This has caused an increased number of gym-goers. If you’re interested in starting a successful business and you like to lead a healthy, active lifestyle, but you don’t have the necessary experience to open a gym all by yourself, you have the option of leaning on a franchise for help. But is this a smart move? To find out all the pros and cons of owning a franchise fitness center, read the following lines.
Pros of owning a franchise fitness center
A great advantage that comes with owning a franchise fitness center is that the clients know what to expect before entering. All the franchise locations offer the same classes, equipment, and prices. The fact that they already know what classes you offer, what rowing machines, treadmills, weighted vests, and other equipment you use, and their awareness regarding the prices that you ask for all the services will attract more loyal customers.
If you own a franchise fitness center, you will be guided by the franchisor in many aspects of your business. The franchisor will help you when it comes to the location, the training of the staff, the marketing campaigns for the business, and the equipment that you should buy. This way you are ensured that the staff is perfectly trained for the tasks that they have to perform, that the location is perfect, and that you are using quality fitness equipment like weighted vests, rowing machines, elliptical machines, and treadmills.
Another important advantage of owning a franchise fitness center is that the franchisor will give you valuable marketing advice and assistance. The marketing plan is already developed and tested by the franchisor, ensuring that it will be a success. This takes a lot of hard work off of your hands.
Cons of owning a franchise fitness center
Owning a franchise fitness center comes with substantial costs. To obtain the franchise, you have to spend a lot of money to get the licensing fee. Also, there are additional fees that you must pay, these fees including cooperative advertising and payment for the revenues that you earn.
Another con of owning a franchise fitness center is that you are restricted by the franchisor. Basically, you are obligated to comply with the direction given by the franchisor, no matter if you like it or not.
Last but not least, as a franchisee, you must ensure that you have the necessary budget to run the fitness center throughout the first year. If you don’t have the budget or the required liquidity, you won’t be approved for the franchise.