Business Advice

Smart Ways to Build Customer Loyalty

Loyalty requires a marketing strategy that aims to build long lasting relationships with customers, from which both parties will win. As such, if you want loyal customers, you need to keep a good relationship with them.


In the following lines, we have gathered some smart ways which will help you build customers loyalty.

Let customers know about you


When you own a business, the customers are the key element of it. You must let them know what products are you selling and what type of services are you doing for them. You can do this in the form of a daily mail or you can choose something more informal, such as a phone call. Nowadays, it matters what type of method you use, so make sure you mention your offers or the services that you are doing for your customers, and they will notice. Moreover, if you will be more charismatic and sociable, they will appreciate you and they will return to your services.

Remember special occasions

You know, as a customer of another business how great you feel when you receive some anniversary of holiday cards. That’s why you should do the same thing with your clients. Send regular customers birthday and anniversary cards and they will appreciate it. Moreover, you can send them some small gifts without spending a fortune, to show them you care.

Consider follow-up business development calls


Sometimes, when you talk to a customer, he may have referrals to give you, which can become an excellent way to find a new business. Having this type of clients, you have no reason not to stay in regular touch with them. Moreover, if you are a creative person you can find plenty of things which can help you develop a lasting relationship.

Keep it personal


Nowadays, most people use the voice mail or the email to send messages and to easily communicate, but you should know, this way the personal touch is lost. It’s extremely important to keep this type of relationship personal, by talking on the phone or even stopping directly by their office at a designed time. Moreover, if you read a newspaper or hear about an organization that one of your customers might be interested in, make a call and let them know.